Wholesale

Personal service

We welcome retailers who want to offer thoughtfully designed products inspired by Swedish and Nordic design.

Scandinavian Quality and Design

Expertly crafted soft toys combining timeless Scandinavian aesthetics with durability and safety.

Safe for All Ages

Certified and rigorously tested materials to ensure safety for even the youngest children.

Timeless Craft, Trendy Designs

Over 30 years of experience creating classic and trend-driven designs for every generation.

Globally Loved, Locally Inspired

Delivering cuddly companions to many countries, with inspiration drawn from our heart in Båstad.