We have been designing and developing soft toys for nearly 30 years. Our journey began in Båstad, with the idea of creating teddy bears of high quality and Scandinavian design.
Baby
Spring & Summer 2026
Discover the sweetest new arrivals of the season. Soft colors, charming expressions and cuddle ready friends made for brighter days ahead.
With Heart in Båstad, Sweden
Today, we deliver cuddly toys to children all over the world. But our operations, core idea, and heart remain in Båstad—this is where we draw our inspiration. We take pride in the design of our most classic teddy bear, while continuously working to develop new soft toys that reflect current trends in color and form.
